What is Consumer Goods Logistics?

Consumer Goods Logistics refers to the management and coordination of the flow of consumer goods from manufacturers or suppliers to end consumers. 

It includes all aspects of organising, putting into practice, and overseeing the movement and storage of goods, including inventory control, shipping, warehousing, and order fulfilment. Consumer goods logistics seeks to assure prompt and effective product delivery while satisfying customer needs and reducing expenses. For supply chain operations to be optimised, inventory visibility to be improved, product assortment to be managed, and top-notch customer service to be provided, coordination with suppliers, distributors, retailers, and logistics service providers is necessary. Meeting customer expectations, ensuring product availability, and gaining a competitive edge in the market all depend on efficient consumer product logistics.